Etsy SEO (Search engine optimization) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “organic” results. Essentially it’s getting your listing to appear on top when a buyer searches for a product. Etsy is a huge marketplace with millions of potential buyers. You need good Etsy SEO so buyers can find your listing first by appearing at the top of the search results.
We developed a full Etsy SEO Help guide to help other sellers improve their Etsy SEO.
4 Ways to Optimize your Etsy SEO
- Search like a Customer:
Potential buyers are searching on Etsy using the search query. Think about how a customer might search for your product. Buyers tend to search in 2-3 word descriptions. Such as “personalized note cards”. Use this approach to develop keywords to optimize your listing.
- Use Strong Keywords:
Keywords are the foundation to good Etsy SEO. Search engines rely on content to determine relevancy to the shoppers search. You can increase your change of being found by using strong keywords in your title, description and tags. Think about what it is, who is it for and what does it look like.
- Use all 13 Listing Tags:
Listing Tags are a way buyers can find your items in Etsy search. The Listing Tags are located at the bottom section of your listing and are based on keywords that are relevant to your product. Tags can be words or short phrases the help describe your product. Etsy allows you to list up to 13 Tags – so use all 13!
- Use Etsy Categories:
Buyers may sometimes search by category when shopping on Etsy. This is why it is important to select accurate and relevant categories and sub-categories on Etsy.
If you’re still looking to improve your SEO, we invite you to check out our Etsy SEO e-book guide at just $18.99. Use promo code ETSYBLOG and save 15% off.
We developed this Etsy SEO Help guide to help other sellers improve their Etsy SEO. Let us help you get found in Etsy Searches.
Craftadian’s Etsy SEO Guide summary:
- Overview of SEO & Etsy Searches
- How does Etsy Search/SEO work?
- How to optimize your Listing Title
- How to optimize your Listing Description
- Optimize your Listing Tags
- Build a Keyword Bank with 40-50 Keywords relevant to your listing
- Brainstorm Keywords that are relevant to your products
- Keyword Bank Worksheet (included)
- Keyword Excel Worksheet (BONUS)