So you’ve set up your booth and are eagerly waiting people to visit.  Now what?

How do you encourage more visitors to stop at your booth? Over the past several years I have participated in nearly 70 craft shows and am the Show Director for the Made by Hand Shows.  I though this would be a great opportunity to share 5 quick tips on getting people to stop at your booth:

Something so little as a SMILE can go a long way.  Be sure you are always look happy to be at the show.  Uphappy exhibitors will likely turn away potential customers.  Be energetic and outgoing enough to start a conversation.

Customers are attracted booths where exhibitors who are standing and engaging people.  Better yet, get out from behind the table and stand in front of your booth.  Sometimes holding a product and asking people as they pass have you heard of “your product” is a great conversation starter).

There is no doubt that customers love to get free stuff.  Offer customers a free sample or a free promotional piece (ie. pens, magnets) with your company information.  At past shows, we made little goodie bags with a business card, promo flyer and a promotional item (candy, sample, magnet or pen).

Customers love to touch, feel or taste.  Offer customers a demo, taster or a hands on opportunity.  At a show an exhibitor offered customers to make their own string bookmark with a few loose beads.  This was a great way to draw customers, and while they are there that’s your opportunity to engage the customers with your products.

If your booth looks fun, it attracts people.  Have you ever noticed that people are attracted to crowded booths.  Entertain visitors with a fun game or balloon pop (for a discount or free gift).  Customers are always attracted to booths where they get to participate.  Sometimes winning a ‘coupon, discount or that free gift with purchase’ educes that impulse buy.

Remember the more visitors to your booth, the more potential customers and sales you could have.  We hope these tips help increase traffic at your booth.